A Note of Gratitude
Watch NASCAR and Formula 1 Fire Suits Become Bags in our Summer of Transformation
Thank you, IMSA, for trusting us with this one.
This summer, our friends at the International Motor Sports Association, IMSA for short, sent us over 500 garments and flags with a big ask: turn them into 480 finished products. Some on our team called it an undertaking, one that was worth every stitch.
We had just welcomed a fresh group of team members, some of them starting their first job since finding recovery. We weren't entirely sure we'd get it all done. Then these women stepped up, learned new skills, and finished every single piece with pride.
This is the story of how that happened, and why we're so grateful IMSA gave us the chance to tell it.
From Fabric to Finished Product
Every piece starts with a careful look from our design team: checking the fabric, the fit, the story behind it, before it's cut precisely to match the product pattern.
Then our sewing team takes over. Each stitch intentional. Each seam thoughtful. Stitch by stitch, each bag comes together, and so does healing-centered employment for the woman making it.
Three Secrets, Sewn Into Every Bag
Sometimes, the people whose names live on our bags come back to us, not as strangers, but as part of our team, once they've completed their own recovery. That circle of hope is what keeps us going. When the last bag is finished, we flip it inside out one final time for a last check, making sure every detail meets our standard, before it's ready to carry someone's story into the world.
Behind Every Bag, a Team
"Every bag tells a story. And we're honored to help tell them."
